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The Best Defense can be a Good Offense. Promoting Responsible Gambling Among Youth

Dezembro 8, 2017 by in ESTUDOS E PUBLICAÇÕES, Jogo de Menores No Comments

Título: The Best Defense can be a Good Offense. Promoting Responsible Gambling Among Youth
Autores: Linda Lemarié, Jean-Charles Chebat
Ano: 2017

Abstract

The harmful effects of gambling advertising on youth are well established. We propose a theoretical framework derived from Inoculation Theory. The objective of this article is to propose alternative strategies for promoting responsible gambling among youth. We contrast two approaches, that of inducing youth to resist gambling ads persuasive appeals vs that of persuading them of the danger related to an excessive gambling behavior. We also suggest in which contexts message- induced resistance may be more efficient than an awareness-message on gambling related risks.

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